Nexus Ads Manager is the internal application that TFP Nexus LLC builds and operates to report on and manage its own Google Ads accounts through the Google Ads API. It produces performance reporting — cost, conversions, CPA, ROAS, impression share and search terms — and prepares routine campaign maintenance for a human operator to confirm before anything is applied. It is for internal use only: not published, not resold and not offered as a service to third parties. About the application →
TFP Nexus LLC is a United States limited liability company that operates direct-to-consumer online stores in European markets. We hold the inventory, we own the storefronts, and we buy the media that brings customers to them.
TFP Nexus LLC builds and runs its own retail brands. Each store is a company property: our domain, our catalogue, our customer service and our advertising budget. We take no client accounts and manage no advertising on behalf of third parties.
Hosted e-commerce storefronts under domains owned by the company, currently serving the French market with seasonal apparel — among them velare.fr.
Search, Shopping, Performance Max and Demand Gen campaigns on Google Ads, paid on the company's own card, for the company's own catalogue.
Conversion tracking, product feed and analytics are configured and maintained in-house, because the reporting only means something if the measurement underneath it is correct.
A company this size cannot afford to relearn the same lesson twice, so the decisions that govern an account are written down and followed rather than improvised per meeting.
Ticket, landed product cost and margin come before any campaign, and they set the maximum cost per acquisition the catalogue can absorb. A product whose arithmetic does not close is not advertised.
Conversions and the product feed are validated before spend starts. A campaign running on broken tracking is money spent teaching the algorithm the wrong signal.
New products and angles run on a small budget with the stop rule agreed before the test begins, not halfway through it.
Budget increases happen in stages, with time to stabilise between them, and only one thing changes at a time so the result can be attributed to something.
Nexus Ads Manager is the internal application we build and operate to report on and manage our own Google Ads accounts through the Google Ads API. It exists so that a small team can run campaigns across several markets without checking every number by hand in the Google Ads interface.
Runs GAQL reporting on cost, conversions, CPA, ROAS, impression share and search terms across our own accounts; flags anomalies against trailing averages; monitors budget pacing; and prepares routine maintenance — negative keywords, pausing weak ads and keywords, budget adjustments — for an operator to confirm before anything is applied.
Internal use only, by the manager and operator of TFP Nexus LLC, and only on Google Ads accounts the company owns or is an authorised user of. There is no public sign-up. The application is not published, distributed, resold or offered as a service, and it collects no personal data about end users.
Nexus Ads Manager connects to the Google Ads API using the scope
https://www.googleapis.com/auth/adwords, with data stored locally and never
shared with third parties.
The details below match our filing with the New Mexico Secretary of State and are the details we use for every platform, invoice and legal notice.
TFP Nexus LLC advertises its own e-commerce brands and does not manage advertising for third parties.
We build and run Nexus Ads Manager, our internal application for reporting on and managing our own Google Ads accounts through the Google Ads API. It is used solely on accounts TFP Nexus LLC owns or is an authorised user of, and is not resold, redistributed or offered as a product to third parties.